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Mobile Backstage
Mobile Backstage is a software application (app) developed by Steam Republic which provides a fan club service accessible on the web, Facebook and mobile devices.〔Murphy, David. (Mobile Backstage Gets Bands Closer to Fans ). ''Mobile Marketing'', 21 July 2010.〕〔(The Musician’s Arsenal: Killer Apps, Tools & Sites | CyberPR Music )〕
A Mobile Backstage platform lets fans interact and share experiences with each other and the artist.〔("This is the World Calling" ). ''Billboard'', 2 April 2011.〕 It contains a content management system that enables artists and production companies to post up-to-date information about a band's activities, including text, images, video clips, etc., while integrating content from and to Twitter, Facebook and iTunes.〔(Mobile Backstage Raises $1.4M to Expand Fan Engagement Network | BetaKit )〕 The app provides the band with analytics on fan activities and events.〔Steve O'Hear, (“Mobile Backstage aims to beat Facebook and MySpace for fan interaction” ), July 13, 2010, ''TechCrunch''. Retrieved 2012-10-19.〕〔Finocchiaro, Peter. (“Rapper Dizzee Rascal engages directly with fans using iPhone app” ) ''Mobile Marketer'', 22 July 2010.〕
== Background ==
In January 2007, two Finnish companies, Mobile Backstage and Geniem, combined to win the FinNode Web-2-Mobile competition with their idea of connecting artists to their fans with a mobile app.〔(“FinNode-innovaatiokeskus näyttävästi käyntiin Kaliforniassa” ) (in Finnish), ''Finpro'', January 2007. Retrieved 2012-10-18.〕〔(“FinNode Announces Web-2-Mobile Competition Winners at Sold-Out Opening Event” ), ''redOrbit'', January 31st 2007. Retrieved 2012-10-19.〕
A company called Steam Republic, founded by Paavo Bäckman and Jussi Ruusila, was officially registered in November 2009 in Tampere, Finland to begin developing the app.〔(Yritys- ja yhteisötietojärjestelmä, Business Information System Finland ) Retrieved 2012-10-18.〕 After Steam Republic closed a bridge funding round of $1.3 million (€1 million)in early 2012,〔Butcher, Mike. ( “MobileBackstage Secures More Funds To Connect Fans With Artists” ). ''TechCrunch'', 8 May 2012.〕 ''Wired Magazine UK'' listed Steam Republic among "Europe’s 100 Hottest Startups of 2012."〔“Europe’s 100 Hottest Startups 2012”, Wired UK Edition (supplement), September 2012.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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